Daisy Inclusive UK is delighted to launch a state-of-the-art mobile-friendly website as part of a major rebrand of the Liverpool-based charity.
Developed by digital agency Flatdot Marketing, the new website will keep beneficiaries and their families up to date with all the latest developments, as well as enabling prospective service users to sign up to the many activities which Daisy hosts.
As part of an extensive brand relaunch, a sleek new logo has been unveiled, which encapsulates the charity’s person-centred approach through links in the daisy chain. The words ‘care, compassion, empathy, wrapped up in a blanket of integrity’ is emblazoned on the crest, underlining Daisy’s vision and values.
The logo’s new-look typography and refreshed colour palette shows off technical prowess, a commitment to the region it serves and a focus on the future.
“I’m extremely proud to unveil our new brand identity alongside an exceptional website,” said Dave Kelly, Daisy Inclusive UK CEO.
“As a charity, helping disabled people and their families across the region, we have made significant strides in recent years, and the launch of a sparkling new website demonstrates our ambition to be leaders in our field.
“We’ll be implementing an online chat feature to the website, which will ensure that families have the latest information daily.
“Helping families in this way is very much in line with our values of providing empathy and understanding in relation to the needs of disabled and vulnerable people throughout the region.
“We’re also excited to be working with a content creator and social media manager expert to increase our online presence across all our digital platforms.
“Thank you to Andy Flatman and Jack Dotchin at Flatdot Marketing for bringing our vision to life with a website that is clean, professional and user friendly.”
Daisy’s revamped visual identity and enhanced user experience comes as the charity celebrates its 20th anniversary. Marking the milestone with a gala dinner at The Delta Hotel, Liverpool, last month, the introduction of a brand-new website continues Daisy’s forward-thinking approach.
Founded in 2004 by Dave Kelly, who himself went blind aged 30, the charity has a long-standing track record in supporting disabled and vulnerable people across the region.
Flatdot Marketing, who have clients worldwide, have delivered a clean and easy to use website thanks to their professional and dedicated approach throughout the process.
“Launching the new Daisy website is a real statement of intent for the charity and everyone connected to it,” said Flatdot Marketing Client Services Director Jack Dotchin.
“I’m delighted with the functionality of the website, particularly its mobile-friendly approach.
“It’s obvious from speaking to Daisy that they have a laser focus on the future, and the launch of a new website and a new logo is just the start of things to come.
“We’re pleased with the look and feel of the website, which is a key development for the charity to grow.”
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